The Thick of It

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Tuesday, November 02, 2010

Labour in the lead

Today's ComRes poll for The Independent shows Labour in the lead over the Tories. While this makes me happy it doesn't mean a thing as there won't be another election for almost five years. What it shows is that before he has even done anything, Ed Miliband has a great opportunity. Post-Brown people are obviously liking Labour just that little bit more. Clear and consistent positive messaging from Labour can help to consolidate this.

Interesting nuggets from the research show that only 60% of those who voted Lib Dem only six months ago would do so again. 27% of them would now vote Labour. Labour are equal with the Tories among men but ahead among women. I want to see much more of Yvette Cooper to see that lead maintained.

The real test for the coalition will come when cuts start to bite. The same polling company is running a weekly survey for ITV about the cuts specifically. Very few services or benefits have yet been taken away from people. As that happens Labour's lead must grow for it to take advantage in 2015...a long way off.

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