I admit to having spent the weekend out of London, which helped stave off the depression of defeat. My words here have been sparse after weeks of intensive campaigning. Finally, my life seems to be falling back into place. I'll leave Ken, BJ and Gilligan for another day.
Labour needs to avoid an internal massacre, now is not the time for root and branch change. The recent elections were always likely to be tough, being in the third term. However, Labour needs to take a few relatively easy steps towards salvation. I even find myself
agreeing with Ann McElvoy on this.
I was asked to speak (as a follower of
Progress) on Simon Mayo's BBC Radio Five Live show yesterday lunch time about where Labour should head from here. There was some common agreement between the guests,
Graham Stringer MP,
Khalid Mahmoud MP,
Michael Meacher MP,
Lorraine Davidson and
Gavin Hayes (Compass) that Gordon Brown doesn't have much more than six to twelve months to show strong leadership. Views differed about how exactly Brown should improve his and Labour's fortunes.
Brown needs to communicate a clear and consistent message. At the moment I find it difficult to crystallise what his leadership is trying to achieve. The same couldn't be said for Blair, whether right or wrong.
Brown needs to make public services more responsive to peoples' needs, making their lives easier, not more complicated. This means simplifying the over bureaucratic (but redistributive) tax credits system and better communicating the changes to (particularly) the NHS. Longer opening hours for GP surgeries is a fantastic change, making the lives of many much better. However, like the Young Fabian mentioned in McElvoy's article, many of those potential Labour voters who I speak to, do not correlate changes like this, the minimum wage, or better buses in London, with Labour.
Labour also needs to talk about aspiration and talk to the whole country, not retreating to the core vote. This is dangerous and will only lead us towards the nadir or 1983, much as the Tories did in 2001.
Labour needs to rediscover under Brown the secrets of the success of the mid 1990s. There is a young team in the cabinet in Balls, Milliband, Milliband and Purnell who should be able to match Cameron's Tory team. The success of the mod 1990s was based on a young team, strong PR and communications focused on providing solutions to what people wanted. The young team needs to harness this approach. I also wonder what the PR experts recently appointed by Brown have planned. They need to act fast.
You can listen to my thoughts when I manage to upload the excerpt, or the
whole debate (click on Tuesday, this will work until Tuesday 13 May 2008), I come on about 32 minutes in, after the sports news.